The Equity Kicker

FEBRUARY 6, 2012

Their marketing strategy has two related strands, firstly assume a position of thought leadership centred around the founder and CEO, Josh March, and secondly generate press coverage by intelligent use of data. Conversocial Unveils Advanced Permission-based Social Customer Service Software (prweb.com). Related articles.

Leadership 117

Leadership Marketing PR Social Media 117

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

AUGUST 29, 2013

Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. 67% say content targeted to their job function is more valuable.

Demand 64

Demand Tampa Marketing B2B 64

unbounce.com

DECEMBER 11, 2012

Social Media. Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Oli is Co-Founder & Creative Director at Unbounce. Oli is Co-Founder & Creative Director at Unbounce. Landing Pages for PPC. Landing Pages.

PPC 94

PPC Social Media Conversion Elevator Pitch 94