I Haven’t Seen A Startup Yet Thrive Without Marketing
Startup Professionals Musings
DECEMBER 5, 2021
The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity.
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