The Next Web
AUGUST 10, 2013
1) Embrace guerilla usability testing. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. Ultimately, while big changes need to come from intuition, optimization of an interface or flow should include a structured experimentation framework.”. Jonathan Moore, Head of Product, Hailo.
Gregg Fraley, Author of Jack's Notebook
MAY 1, 2018
Invest in Frameworks, But First, Establish a Culture Where Innovation Thrives. More structure is needed as fundamentals take hold, and that means an innovation process framework. More structure is needed as fundamentals take hold, and that means an innovation process framework. Innovation Fundamentals for Leaders.
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ConversionXL
AUGUST 4, 2020
You could use quick-and-dirty guerilla research methods (e.g., There are many methods to help with prioritization, such as the PIE framework or ICE score, which we’ve written about previously. The “aware but yet to buy” as well as recently churned segments can offer up a ton of insights. It’s time to start prioritizing the list.
Gregg Fraley, Author of Jack's Notebook
DECEMBER 14, 2012
I’ve done many blogs on specific tools, techniques and innovation frameworks. One had to do with small business innovation — Guerilla Innovation , and another had to do with a Gonzeaux Innovation Roadtrip — with views of innovation through middle America. Guerilla Innovation is essentially a free online blogged book.
Gregg Fraley, Author of Jack's Notebook
NOVEMBER 24, 2014
In addition to learning structured creative problem solving (Osborn-Parnes-Basadur framework) we did some short bits of ideation around new business concepts. I recently gave a creative problem solving workshop to a group of scientists who all worked for the same outfit. It was a lively session. So ask already.
Gregg Fraley, Author of Jack's Notebook
JANUARY 24, 2019
Do Purpose First, Select a Framework, Then Do Projects. In the innovation space there is endless discussion about frameworks. Can I blend frameworks? Using a structured innovation framework is a project success factor. Purpose informs every step of the innovation process, whichever framework you use. Which is best?
Up and Running
AUGUST 5, 2014
You can argue over Lori’s success, but you can’t argue about the amount of press she got due to hard work and creative guerilla marketing. Understand your why then get to work figuring out the way… on figuring out the way, I’ve found 7 actions that have helped me. Just about everything has potential.
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