Framework Lead Generation Retention 
VC Cafe
SEPTEMBER 5, 2012
They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Retention - Users come back to the site through emails, social media and stay active with product features (“you’ve got a message”). like/+1/follow?
ConversionXL
FEBRUARY 3, 2022
Marketers can use this framework to evaluate the risks associated with different growth strategies. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. The framework helps you evaluate how you can affect growth at each stage of the customer journey.
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ConversionXL
AUGUST 30, 2018
The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. Step 2: Create a framework for user research.
ConversionXL
OCTOBER 4, 2022
Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”.
ConversionXL
JULY 21, 2022
How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption.
ConversionXL
OCTOBER 4, 2021
But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.
ConversionXL
NOVEMBER 9, 2021
Delivers value to top-of-funnel users through various resources and begins the process of engagement and lead nurturing. This landing page from AI-powered brand tracking platform Latana is a powerful example of how to promote lead generation-focused guides. Latana keeps things simple above the fold. stars across 600k+ ratings).
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