David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. A SEO consultant is going to provide the same quality of service whether she is working for the investor, or directly for a company. Numerous VCs.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Duct Tape Marketing

JANUARY 25, 2016

What is Structured Data & Schema for Websites & SEO? For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Schema is a topic that many in SEO service providers find to be complicated and difficult.

SEO 28

SEO Kansas City Software Review HTML 28

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Delivers value to top-of-funnel users through various resources and begins the process of engagement and lead nurturing. Your landing page is the make or break of these efforts. Latana keeps things simple above the fold.

Audience 156

Audience Video Software Review Conversion 156

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 256

Social Media Media Product Conversion Ratio 256

Duct Tape Marketing

MAY 1, 2023

So it gives us a, a head start at looking at content and reputation and social media and just even SEO under the hood. So you can pick any framework that you're familiar with out there, and there are many consultants who've produced frameworks. And so that's something that we do in every strategy. These will be basic tactics.

Marketing 96

Marketing ChatGPT Framework Technical Review 96

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

APRIL 18, 2017

Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. We have the PXL prioritization model and the ResearchXL conversion research framework – both widely adopted in the industry. Branded methodology.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

OCTOBER 4, 2022

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

DECEMBER 6, 2023

If you were to go to the shareholders or the board, they don't really care that there's a head of marketing responsible for active lead generation that ultimately is going to fall on the CEO's shoulders as to why the company isn't growing at a respectable rate. I'm a frameworks guy. So it's kind of a yin and yang thing there.

Revenue 94

Revenue Campaign Audience Technical Review 94

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. The Software Development Intern must have experience with HTML5/CSS3/JavaScript as well as using web development frameworks like node.js, JQuery, ReactJS, angular.js.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Startup Professionals Musings

APRIL 1, 2017

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Duct Tape Marketing

MARCH 17, 2023

And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. I mean, you know, for SEO purposes, keyword research for SEO purposes, it just speeds. They may even save your life, but they don't produce long-term health and wellness.

B2B 97

B2B Marketing B2C ChatGPT 97

ConversionXL

MARCH 10, 2021

Observe this Tweet from Google’s own John Mueller : In other words, digital press will only help your SEO efforts and help you rank better on Google search ( even for a site with no traffic, according to John ). A 3-part framework to generating ideas the media loves. Oh, and one more thing: There is no “Best by” date.

New York 151

New York Framework Media SEO 151

Duct Tape Marketing

JANUARY 7, 2020

If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? But why not just focus on SEO and call it a day? SEO is great for those long-tail searchers. So let’s take a closer look at paid search.

Search 78

Search PPC Kansas City B2C 78

Growthink Blog

JANUARY 20, 2010

Hopefully this Case Study video gave you some good ideas for how you can generate leads very inexpensively. But of course, traffic and lead generation are really only half the battle. I didn't have time in this brief video to explain exactly how I followed-up with these leads in order to generate sales.

PPC 59

PPC Internet Framework Lead Generation 59

Duct Tape Marketing

SEPTEMBER 17, 2013

While you’ve focused on their SEO, social and direct mail lead generation offers you’ve totally missed the fact that they make buying from them a joy. I write often about something I call the Marketing Hourglass and it’s a framework that can be applied as a competitive research tool as well as business and promotional strategy.

Framework 78

Framework Lead Generation Sales SEO 78

Duct Tape Marketing

DECEMBER 3, 2019

There are so many moving parts that go into creating a great marketing strategy that, without a guiding framework, it’s easy to get tangled up, twisted around, and lost completely in the weeds. Create a Strong Website and Tackle SEO. Behind every great website is a strong SEO strategy. Undertake Paid Lead Generation.

Marketing 75

Marketing Social Media SEO Analytics 75

Transformify

MARCH 9, 2017

Yes, that's correct - referred to and linked back to which also boost SEO. Moz is a well-known source of marketing and inbound sales information and trusted by most SEO experts. Having said that, how to collect the email addresses of the subscribers who are also potential leads?

Curation 40

Curation B2B Aggregator Lead Generation 40

ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. He explained how lead generation uses a short term, sales-focused strategy. What are its use cases? Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. You can do it for Bing, email, AOL ads, social, even SEO!

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

MARCH 31, 2021

For example, if organic traffic is a priority for you, include a statement like this: From an SEO perspective, our primary goal in the early stages of this content strategy is to focus on low-volume, high-buyer intent keywords and queries related to specific pain points. Organic traffic: Don’t forget about SEO.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.

Conversion 133

Conversion Technical Review Channel Engineer 133

Duct Tape Marketing

SEPTEMBER 22, 2014

Think of Rainmaker as a completely re-engineered WordPress core that also includes the entire Studio Press theme library built on the Genesis framework, SEO tools, landing page creation tools, forum, a podcast module, A/B split testing, and a membership module all locked down with bullet proof WordPress hosting.

SEO 78

SEO Affiliate Web Hosting 78

Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. Ramping up too quickly will burn precious cash reserve and could sink the business. Yet many B2B companies don’t have a clue.

Software Review 48

Software Review North America Europe Metrics 48

Hearpreneur

SEPTEMBER 11, 2015

They may think their problem is “not having enough money” but in reality the problem could be “not able to close sales” or “inefficient lead generation” or “misuse of funds” or…any number of issues. It is imperative to help our customers see the problem clearly, too. CBNation.co

Entrepreneur 48

Entrepreneur RSS Social Media Media 48

Duct Tape Marketing

MAY 17, 2017

I wrote — or co-wrote my last book with an SEO person called SEO for growth and we wrote the book obviously to have that thought leadership in that space but that was just the beginning, we also created a certification and now we’re actually selling, we’re calling them sitelets, that are allowing people to rank for St.

Audience 49

Audience Business Model Leadership Social Media 49