The Startup Magazine

OCTOBER 29, 2023

Metrics play a significant role in customer journey analysis, providing quantifiable data that can be analyzed to glean valuable insights. In this blog post, we will delve into the rationale behind monitoring the customer journey, essential metrics for comprehensive analysis, and how segmenting data can provide deeper insights.

Metrics 158

Metrics Customer Harvest Acquisition 158

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 143

Analytics Metrics Mobile DC 143

Duct Tape Marketing

JULY 11, 2024

Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework.

Framework 91

Framework Leadership Widget Metrics 91

Startup Professionals Musings

NOVEMBER 28, 2020

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards. Just make sure you can fill in all the details.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

YoungUpstarts

MAY 24, 2019

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

Framework 113

Framework Architecture Cleveland Early Stage 113

View from Seed

JULY 8, 2020

The remainder of the email should include other highlights, core business metrics, financial metrics, challenges, goals, asks & thanks. We designed our board deck template as a framework which you can directly copy & modify for your own startup. Again, we’ve put together the full template here for founders to utilize.

Email 331

Email Seed Stage Syndicate Syndication 331

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

JUNE 10, 2013

I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Let's go… What are Compound Metrics?

Metrics 142

Metrics Analytics Search Social Media 142

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 26, 2019

Time and again, I’ve seen the “Triple A” sprint framework drive exponential SaaS growth. What is the “Triple A” sprint framework? The Triple A framework consists of three “A’s”: Analyze; Ask; Act. With access to countless metrics, it’s easy to obsess over email opens or bounce rates. Start by analyzing your business.

Framework 121

Framework Churn Rate Metrics Revenue 121

Startup Professionals Musings

OCTOBER 25, 2014

Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. That means you have to start with assessing the current state against the same metrics, before you can assess progress or change. Make sure metric results are available to the team, to keep them motivated.

Metrics 271

Metrics Technical Review Leadership Framework 271

SoCal CTO

JULY 23, 2012

What existing systems will we leverage, what programming languages, software development methodologies, web application frameworks, revision control systems, etc.? What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? What technology research is required? Accounting?

CTO Hire 231

CTO Hire Technical Review Developer Software Review 231

Occam's Razor

JULY 24, 2018

, work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. The Impact Matrix.

Analytics 95

Analytics Framework Metrics Algorithm 95

Startup Professionals Musings

APRIL 20, 2013

Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. That means you have to start with assessing the current state against the same metrics, before you can assess progress or change. Make sure metric results are available to the team, to keep them motivated.

Startup 253

Startup Metrics Technical Review Leadership 253

Startup Professionals Musings

SEPTEMBER 16, 2023

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards. Just make sure you can fill in all the details.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. So fix that.

Analytics 156

Analytics Marketing Social Media Technical Review 156

YoungUpstarts

JUNE 1, 2019

This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale. Read on to find out what exactly the “gap” in the Traction Gap Framework is and why traversing that gap is so critical to your success.

Cleveland 150

Cleveland Framework Marketing Early Stage 150

SoCal CTO

APRIL 28, 2014

Provide the metrics you are trying to achieve. Other Topics Covered I also covered topics that are covered more thoroughly in the following posts: Document Your MVP for a Developer. Developers like to do things their way even when it doesn’t meet the needs of the business.

Technical Cofounder 280

Technical Cofounder Developer Fractional CTO CTO Hire 280

ConversionXL

FEBRUARY 3, 2022

Marketers can use this framework to evaluate the risks associated with different growth strategies. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. The framework helps you evaluate how you can affect growth at each stage of the customer journey.

Marketing 115

Marketing Framework Metrics Channel 115

A Smart Bear: Startups and Marketing for Geeks

AUGUST 12, 2014

Can’t be the metrics, they’ll change by orders of magnitude. If you have a framework of values which clearly points to that as the right course of action, then someone can make that decision without approval-chains and meetings and debates. Can’t be the logo, or even the name. So, what doesn’t change?

Laos 279

Laos Technical Review Startup Engineer 279

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Here's a pictorial representation… Now that you have a framework (you're welcome!) Consider the YouTube marketing framework to be a inter-connected yet adaptable cluster of strategies. The YouTube Measurement Framework. YouTube is magnificent.

Analytics 151

Analytics Marketing Audience Channel 151

View from Seed

SEPTEMBER 9, 2014

I’d suggest using these questions as part of a framework or decision matrix with three other major dimensions: Skills and Experience. Using this framework in the form of a spreadsheet or slide or two, you’re more likely to succeed in hiring the right person. How much time will I give myself to find this person?

Hiring 336

Hiring Cofounder Startup Technical Cofounder 336

SoCal CTO

JUNE 9, 2010

Klout Puts Metrics Into Social Media Management - Tim Berry's Blog - Planning Startups Stories , May 21, 2010 I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) What should I do?’. Where Do You Fit? they released a new 2.0

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 338

Social Media Framework Media Conversion Ratio 338

TechEmpower

FEBRUARY 13, 2013

Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies. As software developers, we're technophiles, so we enjoy these cycles and quite often find humor listening to the energy spent arguing on either side of issues.

Guinea 200

Guinea Application Development Ruby Web Development 200

ConversionXL

JUNE 16, 2022

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. Use the SMART framework to set realistic goals. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

Board Effect

NOVEMBER 3, 2023

The governance board and CEO should develop a strong AI framework that outlines the AI strategy and includes guidelines for usage. The framework can help minimize risk and prevent harm or other unforeseen consequences to the organization. This should include strategy as well as the policies.

Technical Review 52

Technical Review Framework Government Software Review 52

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). Distribution framework. The strategic level.

Agile 139

Agile Social Media Audience Software Review 139

Steve Blank

OCTOBER 17, 2017

— Problem 1 : Regardless of a high-level understanding that business as usual can’t go on, all agencies are given “guidance and metrics (what they are supposed to do (their “mission”) and how they are supposed to measure success). To no one’s surprise the guidance is “business as usual but more of it.” Problem 6: How to get started?

Community 244

Community Silicon Valley Technical Review Incubator 244

ConversionXL

APRIL 23, 2019

Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. ICE is a simple prioritization framework. The ICE framework prioritizes tests based on Impact, Confidence, and Ease (of implementation): Another popular prioritization framework is PIE. The PXL framework is a variation of ICE.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. KISS Metrics – How to Run A/B Tests that Get REAL Results. Dave McClure’s presentation on startup metrics start here: A framework for thinking about stats.

API 167

API Viral Startup Retention 167

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it.

Metrics 132

Metrics Campaign Channel Advertising 132

ReadWriteStart

APRIL 8, 2023

Another trend born in the omnichannel framework is the customer data platform (CDM). Yet, corporations have to set a framework for testing , which has to be short-term, preferably up to three months. No need to worry about missing out on one or another trend — try them all.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. This defines how to connect problem themes to a metric strategy, building a metric-driven action system.

B2B 94

B2B Marketing Curation PPC 94

Feld Thoughts

APRIL 20, 2021

The best businesses are data-driven and metrics-driven. Instead of simply tracking top-line metrics, every person in the organization understands their role, how they impact the business metrics, and how this impacts its larger goals.

Framework 207

Framework Los Angeles Metrics Chicago 207

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth.

Retention 113

Retention Marketing Acquisition Channel 113