Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Competition (who comes up first consistently, ppc and organic). While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Awesome, right? #3.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. image source.

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Keep your objectives within reach by following the SMART framework: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Note: This framework is inspired by Wayne Chaneski’s ICE framework.). Investigate (e.g.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

JUNE 2, 2022

ITSMA’s ABM framework simplifies these types. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. However, it will fall into one, two, or three main types.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

YoungUpstarts

FEBRUARY 9, 2020

Setting goals: following the SMART framework. Setting clear goals from the start means that you can both design your campaign with these intentions in mind, and know what metrics to monitor on your campaign dashboard. You may have heard of the SMART framework. Impressions. Finally… work out the cost per conversion. .

Campaign 179

Campaign Advertising Media Metrics 179

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

DECEMBER 2, 2015

Define your target metrics. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). So humility is crucial, but it also helps to have a framework. Read about WiderFunnel’s LIFT Model for a good heuristic framework. You can also use a variety of other frameworks.

Technical Review 48

Technical Review Analytics Framework Software Review 48

The Startup Magazine

SEPTEMBER 12, 2023

Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. You should hire the best SEO Company for better search engine optimisation.

Channel 157

Channel Social Media Marketing PPC 157

ConversionXL

OCTOBER 13, 2015

Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Will this cohort help me improve that metric?”. Their metric was revenue: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. A Framework For Critical Thinking. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well?

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. The Problem. All visits. Total revenue. Avg page views per visitors. Acquisition.

Analytics 124

Analytics Web Acquisition Metrics 124

ConversionXL

MARCH 29, 2017

It’s important because this is where you’re gonna create a huge backlog of every idea that you and your company has on how to improve this one metric. To do that, we use prioritization frameworks. perhaps branding is super important to you right now or the PPC channel) as possible. The metrics you’ll be using.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. " Kisses. Angels singing! Time on Site!

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

OCTOBER 19, 2010

Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. download all the specific user-typed long tail queries for optimal PPC targeting and 3. framework there is no category called "what else could I possibly do."

Analytics 136

Analytics Web Non-Compete Campaign 136

Duct Tape Marketing

JANUARY 7, 2020

While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms. The right PPC firm will understand that distinction and look to prove results beyond that one metric. Focus on Purchase Intent. I only expect the reach of these ads to expand further.

Search 78

Search PPC Kansas City B2C 78

Occam's Razor

SEPTEMBER 5, 2023

In an approach that simplifies complexity, I’ll share the actual solution, with specific recommendations for KPIs and blessed methodologies, and do that inside a framework that allows for direct comparisons across dramatically different Marketing initiatives. Level 1 (Yellow): At the minimum, focus on these metrics. Easy existence.

Analytics 78

Analytics Marketing Metrics Channel 78

Occam's Razor

JULY 6, 2015

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. This is immensely gratifying. Thing One.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. The thing that will accelerate your career is knowing the frameworks, developing a structured thinking capability, because they scale and can be applied in many different scenarios. Custom frameworks.

Analytics 68

Analytics Web Marketing Framework 68

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. You can do this by tracking metrics and user behavior.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MARCH 20, 2015

Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? How to connect customers to experiences: Decision rules as a framework. marketing drivers – email, affiliates, PPC etc. Does everyone know how we’re defining metrics?

Analytics 48

Analytics Texas Conversion Mobile 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

MAY 17, 2017

That’s why I was so excited about the optimization process, which looks something like this… Which looks a lot like the growth process … These structured frameworks can be applied to literally every type of marketing I’ve ever experimented with. It brings them all together. Copywriting. UX / Design.

Analytics 128

Analytics PPC eCommerce Conversion 128