The Startup Magazine

OCTOBER 29, 2023

Metrics play a significant role in customer journey analysis, providing quantifiable data that can be analyzed to glean valuable insights. In this blog post, we will delve into the rationale behind monitoring the customer journey, essential metrics for comprehensive analysis, and how segmenting data can provide deeper insights.

Metrics 158

Metrics Customer Harvest Acquisition 158

YoungUpstarts

MAY 24, 2019

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

Framework 113

Framework Architecture Cleveland Early Stage 113

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

FEBRUARY 3, 2022

The first distinction between traditional and growth marketing models is that traditional marketing, which is often product-focused, is oriented toward top-of-funnel efforts. Traditional marketers work to build awareness and emotional connections to product and brand. What are “pirate metrics?”. How do people discover you?

Framework 102

Framework Marketing Acquisition Retention 102

SoCal CTO

JANUARY 26, 2010

Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. I understand the desire for hiring someone who is going to product product. How are we going to manage the product roadmap? What technology research is required?

CTO 225

CTO Fractional CTO CTO Hire Technical Review 225

Startup Professionals Musings

OCTOBER 25, 2014

For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Metrics 271

Metrics Technical Review Leadership Framework 271

Startup Professionals Musings

APRIL 20, 2013

For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Startup 253

Startup Metrics Technical Review Leadership 253

Startup Professionals Musings

SEPTEMBER 16, 2023

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Occam's Razor

JULY 24, 2018

, work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. The Impact Matrix.

Analytics 95

Analytics Framework Metrics Green 95

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. The most intense amount of effort companies put into their site happens at site launch or the yearly new product launch. You should have a robust strategy to earn compelling product reviews.

Analytics 156

Analytics Marketing Social Media Technical Review 156

SoCal CTO

APRIL 28, 2014

As a founder, you do need to be telling the developers what the business and product goals are. Provide the metrics you are trying to achieve. You need to inspire them with the product and market, and the learning opportunity. Developers like to do things their way even when it doesn’t meet the needs of the business.

Technical Cofounder 280

Technical Cofounder Developer Fractional CTO CTO Hire 280

YoungUpstarts

JUNE 1, 2019

This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale. Read on to find out what exactly the “gap” in the Traction Gap Framework is and why traversing that gap is so critical to your success.

Cleveland 150

Cleveland Framework Marketing Early Stage 150

ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Marketers can use this framework to evaluate the risks associated with different growth strategies. Dropping the price of your products or offering a lifetime plan may attract new customers and sales.

Marketing 115

Marketing Framework Metrics Channel 115

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Once you master step one… graduate to the next level, aim for the large possible global audience that is relevant for your products/services/mission. A small example of it is Sennheiser and their videos on better audio experience in your video production.

Analytics 151

Analytics Marketing Audience Channel 151

TechEmpower

FEBRUARY 13, 2013

Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies. Imagine your prototyping is over, and you're building a production system. It's a fun and funny business to be in. Think of the money!

Guinea 200

Guinea Application Development Ruby Web Development 200

ConversionXL

JUNE 16, 2022

Where your product or service fits into the market. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play.

Campaign 149

Campaign CTO Marketing Social Media 149

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

NOVEMBER 10, 2020

I can send you more links to more information about our product if needed.” In the past, we’ve assumed that potential customers would always arrive at our website after Googling a specific search term, and we’d make them “aware” of a problem and how our product solves this problem. Metrics for this depth are rare and only long-term.

Agile 139

Agile Social Media Audience Software Review 139

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 88

Product Framework Technical Review Cofounder 88

Up and Running

DECEMBER 6, 2012

In 2010, Alex Osterwalder published his book, Business Model Generation , where he created a framework for what Tim called “business identity.” Beyond tracking key financial metrics such as cash, sales, expenses, accounts receivable, and accounts payable, businesses must track the other key metrics that are critical to their success.

Lean 147

Lean Silicon Valley Forecast Technical Review 147

Startup Lessons Learned

OCTOBER 16, 2013

Palantir is a deep technical play and we had a lot of code to write just to fill out the product vision that we had already validated with potential customers; it took us two straight years of development to go from early prototypes to software that could be used in production. So what was going on?

Lean 167

Lean Startup Software Engineering Agile 167

ConversionXL

APRIL 23, 2019

It can put product teams under pressure to boost NPS when they don’t have the information they need to optimize their blind spots. Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. Typical questions for this type of micro-survey are: What mattered to you most when buying [product] online?

Mobile 114

Mobile Framework Bandwidth Technical Review 114

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Lessons Learned

APRIL 14, 2009

This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. And what of the product development team?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

NOVEMBER 8, 2008

When we build products, we use a methodology. We know some products succeed and others fail, but the reasons are complex and the unpredictable. a roadmap for how to get to Product/Market Fit." The theory of Product/Market Fit is one key component of customer development, and I highly recommend Marcs essay on that topic.

Customer Development 168

Customer Development Developer San Francisco Customer 168

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. The ResearchXL framework uses quantitative and qualitative user research to inform CRO strategies. It costs money.

Design 111

Design Framework Product Development Technical Review 111

Startup Lessons Learned

APRIL 26, 2009

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. We didnt think wed able to compete with that.

Product Development 88

Product Development Developer San Francisco Product 88

YoungUpstarts

JULY 16, 2019

Without producing physical goods, every entrepreneur now can succeed in selling other manufacturers’ products online. Have you developed any vision of a product development strategy? One of the simplest ways to construct a product like Etsy is to use WordPress Etsy themes. Junior engineers cannot deliver a high-quality product.

eCommerce 113

eCommerce Software Developers Software Development Hosting 113

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it.

Metrics 132

Metrics Campaign Channel Advertising 132

VC Cafe

MARCH 1, 2024

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. Iterating with intelligent editors – products that enable users to take an existing output and refine it (ex.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

MAY 24, 2013

So if we were to continue with the business objective example of increasing our bouquet sales, we would have to: 1) Do x – Add better product images. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik.

Analytics 131

Analytics Mobile Framework Conversion 131

Startup Lessons Learned

APRIL 29, 2013

Eric has talked often about recognizing a startup as an organization designed to create a new product or service under conditions of extreme uncertainty. Most commonly, that’s uncertainty about whether you can build the product at all (what MBAs call “technical risk”) or whether anybody will use or buy it (“market risk”). in ten years?

Lean 165

Lean Technical Review Startup Software Review 165