ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. This defines how to connect problem themes to a metric strategy, building a metric-driven action system.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER. Engagement.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. If you’ve ever worked at an agency, you know the value of client education.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

OCTOBER 4, 2022

If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Conclusion.

eCommerce 129

eCommerce Marketing Social Media Retention 129

The Next Web

AUGUST 10, 2013

By firing events on every action, you can get metrics that track Call-to-Action buttons and compare their performance to find out which one can be optimized. You can also generate funnels to see customer retention and discover where they exit the website. I used A/B testing with event tracking with RefurbMe in the beginning.

Cofounder 157

Cofounder Guerilla Startup Analytics 157

Duct Tape Marketing

JANUARY 15, 2025

Robert is an expert in workplace culture, employee retention, and leadership. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty. You got to love a framework. Well, truth.

Exit Strategy 57

Exit Strategy Retention Employee Programming 57

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. There’s no metric to measure customers’ emotional responses and what impact those subjective emotions have on your business. There are other brand awareness metrics you can measure to build out this picture, including: Direct traffic. Which do you choose?

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 256

Social Media Media Product Conversion Ratio 256

Duct Tape Marketing

OCTOBER 27, 2021

7:43] You have a framework in your book that you call Wise R – can you unpack that acronym for us? [12:05] If it's fallen out the back end in service or in sales or whatever the metric is for what an actual growth is. Dan Gingiss (13:20): And so we often get stuck on metrics like NPS net promoter score.

Customer 101

Customer Technical Review Social Media Green 101

ConversionXL

APRIL 18, 2017

When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. We have the PXL prioritization model and the ResearchXL conversion research framework – both widely adopted in the industry. Building frameworks also helps standardize the industry practices.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ITSMA’s ABM framework simplifies these types. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. There’s lot of overlap, but what it comes down to is metrics and goals. Product vs. Growth?

Analytics 99

Analytics Engineer SEO Channel 99

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Women Entrepreneurs Can

JULY 30, 2024

Employee Engagement and Retention Inclusive workplaces improve employee satisfaction and reduce turnover. These platforms share their distinctive metrics, ensuring you reach a broad talent pool. This involves collecting and analyzing data on diversity metrics, conducting employee surveys, and making adjustments based on feedback.

Technical Review 52

Technical Review Metrics Leadership Retention 52

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. In my roadmapping workshop I often use ‘ now, next, later’ as a framework. Other key questions he looks to answer: What metrics did they track to define success? from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. Retention: Optimizing for the second, third, fourth conversion. To better understand the process, it’s best to examine how other companies are prioritizing and the frameworks they’ve developed.

Framework 48

Framework Programming Metrics Engineer 48

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. So that was the key thing. So why do people buy HubSpot?

Community 68

Community Kuwait Cofounder Bootstrapping 68

YoungUpstarts

NOVEMBER 13, 2017

Such a global workforce may not mean a diversity of thinking or local adherence to with the ‘company culture framework’. Companies like Salesforce publish their diversity metrics annually, as well as their approach and governance to their cultural framework and diversity, allowing people to understand and achieve the aspired culture.

Framework 184

Framework Government Retention Hiring 184

Mucker Lab

APRIL 6, 2023

You're really getting enough early users to help you validate to achieve a certain level of retention rate. You do a little bit of acquisition and then you have users to work with on retention, activation, monetization, etc. This is a framework I use. Tony Yang: This is this is a fantastic framework. Just get it to work.

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

JUNE 8, 2023

10:28] Is there a framework for effective internal communication that really benefits from working remotely? [12:54] Is there a way that you have found a framework for, you know, how to communicate, how not to communicate? So we have all of our metrics, we have our rocks that we need to achieve for that particular quarter.

Management 88

Management Cofounder ChatGPT Leadership 88

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Beauty in Simplicity.

.Net 48

.Net Metrics Retention Aggregator 48

YoungUpstarts

DECEMBER 17, 2018

Why does employee retention matter? Employee retention is key to surviving. 10 proven employee retention advice. Below are 10 proven employee retention advice that will help you keep your them. Provide a clear framework of what you expect from your people. It negatively impacts your bottom line.

Employee 138

Employee Retention Leadership Framework 138

ReadWriteStart

JULY 7, 2023

Post-coronavirus, new metrics like employee confidence, increased sales, and employee engagement levels are feeling more indicative than pre-covid metrics such as training attendance, travel for learning and development, and webinar completion. Revenue and profit are two classic indicators of a successful ROI.

Programming 148

Programming Developer United States Institutional Investors 148

ConversionXL

MARCH 29, 2017

For example, in a year, do you think you can increase your retention by 30%? Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. Note: Drew suggests starting with the retention goal first.).

Marketing 48

Marketing Distribution Retention eCommerce 48

VC Cafe

NOVEMBER 5, 2024

Let’s start from the end: there’s no single best framework or answer on how to find product market fit. Product-market fit isn’t just about checking boxes or hitting metrics. It’s also good to remember that the path to PMF is rarely linear.

Product 158

Product Marketing Sales Cycle Churn Rate 158

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

Up and Running

NOVEMBER 13, 2020

It is mostly implemented as part of a CRM retention system whose focus is to engage the customer for the long-term. These surveys are used to assign customer retention scores to certain accounts, flag them, and then use a management tracking tool to ensure that the quality of service is consistently high.

Customer 135

Customer Churn Rate Silicon Valley Channel 135

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.

Management 20

Management Analytics Technical Review Framework 20

View from Seed

SEPTEMBER 11, 2019

But here’s some examples or frameworks to consider. For consumer companies this is usually around user acquisition, engagement, and retention. A) Pre-Product Companies. You’re obviously not showing charts of user growth, number of customers, or revenue. Once you cross the chasm of launching v1.0,

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. A Framework For Critical Thinking. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well?

Analytics 125

Analytics Metrics SEM Web 125