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[Review] Social Marketology

YoungUpstarts

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different.

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

Metrics for this depth are rare and only long-term. Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). Distribution framework. The strategic level.

Agile 139
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Using independent teams to scale a small company: A look at how games company Wooga works

The Next Web

They should freely share learnings and don’t compete with each other, meaning they effectively act like small, independent start-ups within a larger framework. Engineers are not forced to share or reuse code, so there is no central framework that everyone must use. All KPIs and metrics are available to everyone in the company.

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

There are several ways to make progress evident - the Scrum team model is my current favorite. If you have a true cross-functional team, empowered (a la Scrum) to do whatever it takes to succeed its likely they will converge on the result quickly. When its receding, we rescope. Do you have a spec? August 31, 2009 9:17 PM Anonymoussaid.

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You don't need as many tools as you think

Startup Lessons Learned

Heres something I can relate to: We used assembla for subversion, scrums, milestones, wikis, and for general organizational purposes. Scrum reports would come in once a month, nobody was actually responsible for anything. We had all the tools in place but we didn’t actually practice agile development.

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Social, Agile, and Transformation: Strategic Agile Thinking: Balancing Value, Innovation and Research

ctotodevelopers.blogspot.com

decide on success metrics, measure, and then decide if additional investment is warranted. If the innovation is successful, then the metrics should help drive the enhancement into the top/right "agile happy place" quadrant. No Scrum Master? I call this scenario "Innovate and Measure". 4) Reality - Some things are "hard".

Agile 40
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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

The Jobs-to-be-done framework (JTBD) was invented by economist Clayton Christensen and is a great way to identify user intent for a topic and define the right features. For many inventory-driven sites, the JTBD framework is a better alternative to personas. To merge this emotional context with the JTBD framework, use needs as filters.

SEO 159