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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102
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[Review] Social Marketology

YoungUpstarts

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Marketers can use this framework to evaluate the risks associated with different growth strategies. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. The framework helps you evaluate how you can affect growth at each stage of the customer journey.

Marketing 115
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

Define your target metrics. To do this, we recommend the ResearchXL Framework. It also helps to have a framework. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula. We’ll measure this using (data metric). Define your website goals. Craig Sullivan.

Analytics 127
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Lessons Learned: Don't launch

Startup Lessons Learned

Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. You create an entire framework of understanding and action based on your product/idea that sets it in motion in a self-sustaining way. the most sensible SEM advice Ive read - discussed in the context of a real situation.

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

I wanted to say that as a student I was working for a start-up company in town using the Rails framework. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. August 31, 2009 9:17 PM Anonymoussaid.