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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Latin name. 3- Combined names of our products components. 4- Part of my name and who we are. Photo Credit: Jerèll Klaver.

Naming 103
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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Or company names – why is it 37signals? ;-). Apr 27 2010.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. We’re in the process of improving our product and are interested in how you use it and what you think we could do better.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. The result is a framework for evaluating search performance based on larger business goals. Image source ).

Search 126
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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

A framework for thinking about this: Fogg Behavior Model. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. Bottom line is this: Behavior = motivation x ability x trigger.

eCommerce 133
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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Control: It’s easy to make changes, like updating the quantity or removing products. You already have their name, email, and address from the checkout, so it shouldn’t take more than a few clicks to create an account.

eCommerce 115
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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

Instead, they give you a pile of pretty worksheets, diagrams, and fill-in-the-blank frameworks that encourage you to do little more than sit around the office, brainstorming overly-complicated, run-on mission statements that never even once get put in front of actual customers.

Product 100