37signals.com

DECEMBER 5, 2011

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

Product Name 44

Product Name Naming Product Software Review 44

ConversionXL

JUNE 14, 2021

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. We’re in the process of improving our product and are interested in how you use it and what you think we could do better.

Software Review 158

Software Review Audience Differentiation Framework 158

crowdSPRING Blog

JULY 13, 2016

In some situations the product or service itself can accomplish these goals, but often it is great brand identity that can make the difference between your first customer or a lost lead. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances.

Marketing 48

Marketing Startup Differentiation Naming 48

ConversionXL

SEPTEMBER 20, 2016

According to Wikipedia , empathic design is “a user-centered design approach that pays attention to the user’s feelings toward a product.”. You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. Conclusion.

Design 48

Design Distribution Framework Naming 48