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is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.
It outlines four major growth strategies: market penetration , market development , productdevelopment , and diversification. Marketers can use this framework to evaluate the risks associated with different growth strategies. Productdevelopment. During productdevelopment, test activities like: R&D.
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software productdevelopment team. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
So dont combine your product launch with a marketing launch. Instead, do your product launch first. Start with a five-dollar-a-day SEM campaign. You create an entire framework of understanding and action based on your product/idea that sets it in motion in a self-sustaining way. Dont scale. Dont marketing launch.
It also has the nice side-effect of driving down the batch size of work, but thats for another post) This framework for making progress evident applies to more than just scheduling, of course. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.
By viewing productdevelopment and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. The Growth Manager is the catcher and champion for product requests from outside the growth team.
By viewing productdevelopment and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. The Growth Manager is the catcher and champion for product requests from outside the growth team.
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