37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
ConversionXL
JUNE 14, 2021
We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. We’re in the process of improving our product and are interested in how you use it and what you think we could do better.
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ConversionXL
APRIL 18, 2019
A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. The result is a framework for evaluating search performance based on larger business goals. Image source ).
ConversionXL
FEBRUARY 24, 2014
A framework for thinking about this: Fogg Behavior Model. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. Bottom line is this: Behavior = motivation x ability x trigger.
ConversionXL
MAY 15, 2018
Instead, they give you a pile of pretty worksheets, diagrams, and fill-in-the-blank frameworks that encourage you to do little more than sit around the office, brainstorming overly-complicated, run-on mission statements that never even once get put in front of actual customers.
ConversionXL
APRIL 23, 2019
A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Control: It’s easy to make changes, like updating the quantity or removing products. So, the question is, “How do we get more people to go through our checkout flow and complete purchases? Surprise costs down the line make people abandon carts.
Hearpreneur
AUGUST 31, 2018
I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the products name as important as Klennex is to any tissue. Kimberly Urosek. Thanks to Kimberly Urosek, Kin-Soul ! #9-
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