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How to Create a Compelling Unique Selling Proposition

ConversionXL

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. Advocates are more likely to agree to an interview due to positive sentiment. Thanks, [YOUR NAME]. Thanks, [YOUR NAME].

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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. I was initially unfamiliar with project management software, and the name helped me understand why exactly I should give basecamp a shot.

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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

A framework for thinking about this: Fogg Behavior Model. How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation. What about ability?

eCommerce 133
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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. They read the copy and reviews, and look at the picture , all of which increase motivation.

eCommerce 115
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. passive intent) for other information like maps, trail reviews, and photos. For example, “portable phone charger reviews” is pretty straightforward.

Search 126
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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

To that end, I am diligently working to make Hope Boulevard a resource and a home for all things encouraging. I had three goals: match the name for the intended industry and make the name easy to remember. We had a particularly interesting time developing the name for our men’s leggings business. Thanks to J.

Naming 103
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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

Instead, they give you a pile of pretty worksheets, diagrams, and fill-in-the-blank frameworks that encourage you to do little more than sit around the office, brainstorming overly-complicated, run-on mission statements that never even once get put in front of actual customers. and tag managers like Google Tag Manager can be found here.).

Product 100