Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Retention - Users come back to the site through emails, social media and stay active with product features (“you’ve got a message”). like/+1/follow?

Viral 167

Viral API Startup Retention 167

ConversionXL

FEBRUARY 3, 2022

Marketers can use this framework to evaluate the risks associated with different growth strategies. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. The framework helps you evaluate how you can affect growth at each stage of the customer journey.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

FEBRUARY 3, 2022

Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. Use this information to optimize for retention with: Transactional messaging.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

JULY 31, 2024

Understanding and integrating trauma-informed leadership practices improves individual well-being and drives organizational success by enhancing employee engagement, innovation, and retention. Questions I ask Kelly Campbell : [01:42] How would you define Trauma? [03:29] So now you have more trust created inside of the environment. (12:49):

Leadership 87

Leadership Employee Retention New York City 87

Up and Running

APRIL 12, 2021

OKRs and KPIs are common frameworks to set goals. Career development and career progression are big drivers of employee retention. They should also be visible to employees — whether it be through a shared workbook, project management tool, or performance management tool. Follow-up emails are not always a bad thing.

Employee 139

Employee Management Salary Retention 139

ReadWriteStart

APRIL 5, 2012

JBara.com complements and extends traditional CRM software such as Salesforce to improve customer retention and satisfaction. Now that everything is in the cloud, many ventures are looking toward building their own Something as a Service to leverage their expertise and get third parties to adopt their frameworks.

St. Louis 127

St. Louis Kansas City Technical Review Startup 127

The Startup Magazine

JUNE 4, 2024

This framework helps in creating clear and attainable objectives. Benefits Increases productivity and efficiency Enhances employee satisfaction and retention Builds a collaborative and innovative culture Conclusion Achieving entrepreneurial excellence and business growth requires a strategic approach.

Technical Review 146

Technical Review Agile Audience Employee 146

Steve Blank

MAY 6, 2015

But it lacked a framework for testing all commercialization hypotheses outside of the building. These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.). Lessons Learned.

Lean 120

Lean Agile Business Model Customer Development 120

crowdSPRING Blog

NOVEMBER 30, 2012

The Biggest Problem in Mobile: Retention – [link]. The Biggest Problem in Mobile: Retention – [link]. 40+ Best Web UI Interface Framework Kits – [link]. – [link]. AppBot – Lessons Learned Launching A Minimum Viable Product – [link]. Seth’s Blog: Persuade vs. convince – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Product should be your main channel for customer acquisition, retention and expansion. What are its use cases? Conclusion.

B2B 94

B2B Marketing Curation PPC 94

The Next Web

AUGUST 10, 2013

You can also generate funnels to see customer retention and discover where they exit the website. Ultimately, while big changes need to come from intuition, optimization of an interface or flow should include a structured experimentation framework.”. I used A/B testing with event tracking with RefurbMe in the beginning.

Cofounder 157

Cofounder Guerilla Startup Analytics 157

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 07:57] Customer strategy insights. 09:01] Team strategy integration.

Framework 91

Framework Marketing Retention Advertising 91

ConversionXL

MAY 1, 2019

Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.]

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

The Startup Magazine

OCTOBER 29, 2023

This proactive approach fosters a positive brand perception, potentially leading to higher customer retention and increased profitability. Applying metric insights within a business framework involves a structured approach.

Metrics 158

Metrics Customer Harvest Acquisition 158

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

Startup Lessons Learned

JUNE 22, 2009

Instead of these dead-ends, use the problem and solution team framework and then: pivot, dont jump. Our challenge is in the customer retention, and we're in the process of doing segment pivot to validate our hypothesis that the other market segment has longer retention. 15comments: chrislunt said. My question to you: 1.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

JANUARY 15, 2025

Robert is an expert in workplace culture, employee retention, and leadership. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty. You got to love a framework. Well, truth.

Exit Strategy 58

Exit Strategy Retention Programming Employee 58

ConversionXL

OCTOBER 4, 2022

If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. It’s critical to nurture the brand-buyer relationship to increase customer retention. Brands that focus on retention and nurturing customer relationships win in the long term.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Occam's Razor

JULY 18, 2011

So for our email campaign analysis let’s look at metrics using that framework. Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. Optimal Acquisition Email Metrics. Get people to read them.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

JULY 16, 2021

This strengthens brand loyalty and drives customer retention. By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . Ask questions with a Jobs-to-Be-Done (JTBD) framework in mind. Your brand story. Take the vacuum.

Audience 127

Audience Framework Differentiation Software Review 127

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. Manny Medina, Outreach CEO [via Latka].

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Retention of agency services for manual work that could be automated. Set clear responsibilities across partners.

Metrics 132

Metrics Campaign Channel Advertising 132

Board Effect

OCTOBER 20, 2023

Communication Challenges: Ensuring secure communication channels are used for sharing sensitive information with board members, especially when they are not on-site Data Retention and Destruction: Ensuring board members are familiar with data retention and destruction policies, and that they adhere to them.

Software Review 52

Software Review Software Technical Review Management 52

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

NOVEMBER 17, 2022

In this episode, Debbie Howard shares how licensing the Duct Tape Marketing system gave her business the runway and framework to grow, scale, and thrive in her industry. So that really became the biggest focus for us was I feel like we've licensed a system that gives us a framework. And it also gives us a framework as a team as well.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Eric, I have Steves book and wish I had it for 1 couple of my earlier startups where the framework would have helped our team get on the same page.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. Clayton Christensen’s Jobs to Be Done framework proposes that focusing solely on customer data leads founders on a wild goose chase. It’s really all that matters at the earliest stage. We call it an MVP tree. Be patient.

Product 436

Product Viral Channel San Francisco 436

Duct Tape Marketing

APRIL 6, 2023

His new book, Never Lose an Employee Again: The Simple Path to Remarkable Retention , offers a proven framework for increasing employees retention, engagement, and in the process, profits. By doing so, retention numbers can significantly improve. 11:05): So your 100 days framework shows up again of course in in this book.

Employee 101

Employee Retention Hiring Artificial Inteligence 101

Duct Tape Marketing

MAY 1, 2023

One of the things that AI does or has the ability to do, because it is essentially been taught, um, the, the, the everything that's put into it is, um, if there are processes out there, if there are frameworks out there, like the marketing hourglass that people have written a lot about, um, it, it will actually be able to access that, uh, content.

Marketing 96

Marketing ChatGPT Framework Technical Review 96

ConversionXL

NOVEMBER 9, 2021

While convincing, the numbers alone lack the problem-solution-outcome framework that resonates with customers’ pain points. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. stars across 600k+ ratings). These impressive figures tell a story of a successful app.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

JUNE 15, 2023

He is the author of 3 books including his newly released Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work , a framework for creating an employee experience that leads people to join a company, stay long term, and do a great job. That shows up in the data consistently when you look at retention and turnover. (18:43):

Hosting 93

Hosting Employee Framework Networking 93

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ITSMA’s ABM framework simplifies these types. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. The retention value of your customers, which can be calculated by multiplying customer value times the average customer lifespan. Which do you choose? You’ll probably choose Coke because it’s more familiar. It’s the safer bet. week, month, year).

Equity 94

Equity Marketing Social Media Software Review 94

Women Entrepreneurs Can

DECEMBER 4, 2019

Stage Five: Retention. The retention phase is essential for collecting customer feedback and testimonials that will help new prospects convert to paying customers. Break your actions into steps and set up the framework for an effective funnel that converts.

Sales 52

Sales Retention Social Media SEO 52

ConversionXL

APRIL 18, 2017

We have the PXL prioritization model and the ResearchXL conversion research framework – both widely adopted in the industry. Building frameworks also helps standardize the industry practices. Models and frameworks give everyone a standard process, and it helps everyone (and gives you a brand boost). Branded methodology.

Conversion 87

Conversion Framework Revenue Analytics 87