ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. Prospects spend a limited amount of time on your site.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

NOVEMBER 17, 2022

In this episode, Debbie Howard shares how licensing the Duct Tape Marketing system gave her business the runway and framework to grow, scale, and thrive in her industry. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. No one can argue with that.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Eric, I have Steves book and wish I had it for 1 couple of my earlier startups where the framework would have helped our team get on the same page. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ITSMA’s ABM framework simplifies these types. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

VC Cafe

NOVEMBER 5, 2024

Let’s start from the end: there’s no single best framework or answer on how to find product market fit. So naturally, I’ve used Google’s amazing NotebookLM to better engage with the material that’s out there and get my questions answered. It’s also good to remember that the path to PMF is rarely linear.

Product 158

Product Marketing Sales Cycle Churn Rate 158

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Did one group see one marketing message that the other didn’t?

Conversion 48

Conversion Retention Acquisition Metrics 48

Hippoland

AUGUST 8, 2018

You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. On one hand, I know some really successful founders actually opt for a *longer sales cycle*. (I

Founder 48

Founder Sales Cycle Affiliate Retention 48