Framework Retention Viral 
VC Cafe
SEPTEMBER 5, 2012
Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?
Both Sides of the Table
JANUARY 17, 2011
The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. I use tools to invoke my creative self.
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ConversionXL
FEBRUARY 3, 2022
Neither would have achieved virality had customers not received something tangible for their efforts. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. LinkedIn, for example, uses endorsements to encourage retention loops.
ConversionXL
APRIL 4, 2017
There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail.
ConversionXL
OCTOBER 4, 2022
If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. It’s critical to nurture the brand-buyer relationship to increase customer retention. Brands that focus on retention and nurturing customer relationships win in the long term.
Steve Blank
APRIL 20, 2021
In other words, you prove retention. With both growth and retention, you earn the right to build more. Clayton Christensen’s Jobs to Be Done framework proposes that focusing solely on customer data leads founders on a wild goose chase. It’s really all that matters at the earliest stage. We call it an MVP tree. Be patient.
Startup Lessons Learned
DECEMBER 16, 2008
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.
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