Duct Tape Marketing

APRIL 19, 2013

Lead conversion, or what one might think of simply as sales, is a central and separate function that must be wholly integrated into the entire marketing framework. In the most traditional view marketing is charged with lead generation, lead conversion and customer experience. Duct Tape Marketing Duct Tape Selling Lead Conversion'

Sales 78

Sales Marketing Lead Generation Semantic 78

Startup Lessons Learned

APRIL 14, 2009

Eric, I have Steves book and wish I had it for 1 couple of my earlier startups where the framework would have helped our team get on the same page. Now that Im in a web based company Im finding a difficult match the framework, culturally. Then we could focus on standardizing a product that could have an automated sales cycle online.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. When crafting offers like this, we rely on a messaging framework called SCQA, which stands for: Situation. “If I found a service or solution to help you with [challenge], would it be something you’d evaluate?” Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

ConversionXL

OCTOBER 22, 2018

Marketers like to work with frameworks. The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. And remember: While not perfect, each model is better than not having any framework in place. The non-linear user journey.

B2B 131

B2B Marketing Analytics Campaign 131

Duct Tape Marketing

APRIL 18, 2024

04:47] How does the Scale to Freedom framework differ from other types of processes? [08:20] How would you say that your system, which you call scale to freedom, is that right framework? So EOS and other frameworks, they're great. We need to go make more sales. Mandi (04:56): Right.

Framework 90

Framework Sales Cycle Sales Hiring 90

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. ITSMA’s ABM framework simplifies these types. It means throwing resources into landing individual accounts, treating them as markets in their own right.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

NOVEMBER 3, 2021

I want to set the table kind of the framework for referrals. And certainly shortens the sales cycle. I think the financial planner who teaches his B2B clients, how to generate a business is going to actually be the recipient of a ton of referrals. John Jantsch (03:44): All right. You can trust them.

Technical Review 101

Technical Review Networking Texas Forecast 101

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. The strategy in a nutshell. Instead of being SomeDude@ACME.com you’ll become SomeDude@Acme.co. Sound good?

Curation 67

Curation Lead Generation Technical Review Email 67

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. The Software Development Intern must have experience with HTML5/CSS3/JavaScript as well as using web development frameworks like node.js, JQuery, ReactJS, angular.js.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

VC Cafe

NOVEMBER 5, 2024

Let’s start from the end: there’s no single best framework or answer on how to find product market fit. So naturally, I’ve used Google’s amazing NotebookLM to better engage with the material that’s out there and get my questions answered. It’s also good to remember that the path to PMF is rarely linear.

Product 158

Product Marketing Sales Cycle Churn Rate 158

Duct Tape Marketing

NOVEMBER 23, 2016

The individual behaviors recorded and data points assessed will differ from company to company and industry to industry – but the result is a consistent, data-driven framework for prioritizing and segmenting all of those leads generated by your content and marketing initiatives. Where in the buying cycle is this lead (timeline)?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

DECEMBER 8, 2015

In general, the sales rep/quote approach tends to work better with more complicated or more expensive products (this is the norm for many enterprise software products). In addition, mind your sales cycles and your churn later on down the line with either path. Warning: Heavy Development Resources Might Be Required.

Conversion 48

Conversion Analytics Matching Cost 48

ConversionXL

OCTOBER 13, 2015

Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Customers that converted in the last year that had a sales cycle of less than x weeks. Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

YoungUpstarts

SEPTEMBER 3, 2018

The good news is that when you arm yourself with an arsenal of turnaround frameworks, you can face these roadblocks and get past them so you can move onto the next stage. For RBOs during prospecting, deploy a simple but powerful three-step framework: 1. Acknowledge and relate to the objection.

Framework 100

Framework Sales Conversion Sales Cycle 100

This is going to be BIG.

JANUARY 24, 2011

Get your lead Ruby dev to blog a controversal post on some nuance in the latest frameworks and get it posted to Hacker News. Give away an iPad for the most votes on Quora answers for the month to questions like "How can you speed up a long enterprise sales cycle?" Social Media Content from your Employees.

Startup 120

Startup Ruby PR Sales Cycle 120

Duct Tape Marketing

JUNE 23, 2014

Now, don’t take the word authority to mean fame or notoriety – it’s really more about possessing person power – the kind that can attract new business, create more opportunities and drastically shorten sales cycles.

Social Network 78

Social Network Sales Cycle Aggregator Campaign 78

Transformify

APRIL 29, 2018

Within the framework of enlarging our client base and increasing product penetration among our clients in the US, the Sales representatives are responsible for sales of the Transformify's HR software portfolio.

Software 40

Software Sales Sales Cycle Forecast 40

Transformify

APRIL 29, 2018

Within the framework of enlarging our client base and increasing product penetration among our clients in the UK, the Sales representatives are responsible for sales of the Transformify's HR software portfolio.

Software 40

Software Sales Sales Cycle Forecast 40

Transformify

APRIL 29, 2018

Within the framework of enlarging our client base and increasing product penetration among our clients in Australia, the Sales representatives are responsible for sales of the Transformify's HR software portfolio.

Australia 40

Australia Software Sales Sales Cycle 40

Transformify

APRIL 29, 2018

Within the framework of enlarging our client base and increasing product penetration among our clients in India, the Sales representatives are responsible for sales of the Transformify's HR software portfolio.

India 40

India Software Sales Sales Cycle 40

Hippoland

AUGUST 8, 2018

Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. On one hand, I know some really successful founders actually opt for a *longer sales cycle*. (I Sales cycle, as a consideration, also works the opposite way.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. On one hand, I know some really successful founders actually opt for a *longer sales cycle*. (I Sales cycle, as a consideration, also works the opposite way.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

APRIL 10, 2020

It varies by company, says Arnoux: It depends on the industry, the maturity of the product, the regulatory framework, the culture of the organization (including branding, compliance, legal), the business model, the metric they’re focusing on, the length of the sales cycles, and the resources available.

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

Altgate

AUGUST 16, 2010

On the other hand, what little academic work on sales that is out there, is amazing, like Mark Leslie’s Sales Learning Curve. Wouldn’t it be great if there was research that used real data on the expected sales cycle, deal size and other parameters in various industries?

Sales 49

Sales Term Sheet Michigan Sales Cycle 49

Up and Running

AUGUST 19, 2015

Over the years, I have come to operate under a simple framework of three essential questions that can and will help you clarify your value, target the right buyers, and give you an understanding of how to reach those buyers in a meaningful way.

Small Business 60

Small Business Audience Sales Cycle Exit Strategy 60

Mike Michalowicz

JANUARY 18, 2023

Sales are not the end of your interaction. We all love the bottom line, but if you want to build a sustainable small business, we can’t simply process customers through a sales cycle. From that first phone call to the sale, you’re nurturing your client relationships.

Marketing 60

Marketing Differentiation Small Business Sales Cycle 60

ReadWriteStart

SEPTEMBER 23, 2010

I asked her to work with the Clarify Your Story framework, something we ask people to use in preparing for the roundtable, but clearly, Jeanne did not do her homework. With enterprise customers, this would result in tremendous exit barriers, making sales cycles long and involved, which a small startup will find hard to withstand.

India 114

India Silicon Valley Incubator Bootstrapping 114

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42

Rob Go

SEPTEMBER 7, 2016

But I’ve found that it’s helpful for founders think about this framework and the assumptions they are making about where they are in the curve. It’s hard to have a crystal ball and really know where you are, and there isn’t a one-size-fits-all approach for all businesses.

Sales Cycle 28

Sales Cycle Framework Founder Search 28

ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. The final stage of Casandra’s experimentation framework is the one where you present your results with the gathered evidence.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 8, 2019

The non-profit StoryCorps provides an interview framework (designed for students but nonetheless an excellent introduction), and there are plenty of articles on journalistic interview tips. Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

APRIL 3, 2018

Offline sale – typically. Long sales cycle – 18 months or more. Rachel Sweeney – Building an Optimization Framework driven by the Cloud and AI. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf.

Retention 106

Retention Artificial Inteligence Channel Email 106

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

PAS framework: problem, agitation, solution. Framework for framing the discipline. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Exponential Expansion Framework: Infiltrate their Network, Timing, Prescriptive.

San Antonio 86

San Antonio Metrics B2B Analytics 86