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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place.

SEM 379
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Here’s a rundown of each stage of the SEM journey and how you should experiment on each. The post Growth Marketing: The Skills and Frameworks You Need appeared first on CXL. Search engine marketing: Driving ROI from searchers.

Framework 102
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[Review] Social Marketology

YoungUpstarts

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Marketers can use this framework to evaluate the risks associated with different growth strategies. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. The framework helps you evaluate how you can affect growth at each stage of the customer journey.

Marketing 115
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

To do this, we recommend the ResearchXL Framework. It also helps to have a framework. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula. Instead of guessing what the impact might be, this framework asks you a set of questions about it: Is the change above the fold ?

Analytics 127
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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

So to me, I walk in with a very specific framework and that happens during the scoping process to like, I don't break my frameworks for anybody for nobody. Like, no, you still need to walk in with a framework. Most people, they don't have a framework. That's a big part of my framework, right? I service guy.

Channel 92
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Past that, though, you’ll want to use the Bullseye Framework (from Traction), which consists of 5 steps: Brainstorm. You can do a lot of qualitative competitive analysis, too.

Channel 118