Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)
ConversionXL
OCTOBER 14, 2021
Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). Take Tesla. Brand association tracking helps us to qualify this. Brand associations. Why is that?
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