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Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. TikTok, Facebook, all the CPMs are up.
And new technologies, like generativeAI, are creating new opportunities for founders to stand out in the consumer space. Lighttricks – the suite of mobile apps for photo and video editing, and most recently generativeAI photo and video generation. Much has changed since then. founded in 2019, raised $13.5M
It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect. Metric Unremarkable Good Excellent Outlier ARR <$500k $500k-$1.5m $1.5m-$2.5m >$2.5m
Build a strong team – this sounds obvious, but is especially important at the early stage, where there are less metrics or revenue to assess the attractiveness of your company to investors. Do you have the skills in house to do UA/ retention? Be able to articulate your vision in a concise and compelling way.
It’s so much easier to create content these days with generativeAI. Superhuman’s famous waitlist strategy, for instance, grew entirely through word of mouth by optimizing for their “very disappointed” metric. Make sure you’re planning ahead. Rinse and repeat.
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