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One trend that was prominent at the conference was the rise of generativeAI in gaming. With the increasing competition in the mobile gaming market, developers are recognising the need to keep players engaged and invested in their games for longer periods of time in order to drive monetisation and retention.
AI enhances marketing efforts by: Predictive analytics: AI can forecast customer behavior trends and campaign performance, which means that startups can make better proactive decisions. Content generation: AI tools can generate unique content ideas for startups, helping them to maintain a consistent publishing schedule.
Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth.
And new technologies, like generativeAI, are creating new opportunities for founders to stand out in the consumer space. Lighttricks – the suite of mobile apps for photo and video editing, and most recently generativeAI photo and video generation. Much has changed since then.
Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn. I also recommend checking out my post on conversion, retention and churn benchmarks for various business models (B2C subscription, marketplaces, etc).
Do you have the skills in house to do UA/ retention? GenerativeAI poses a lot of interesting new opportunities in this space and you’ll be smart to be ahead of the curve. Be able to articulate your vision in a concise and compelling way. What roles will you need to hire? Demonstrate traction. games, every single day.
It’s so much easier to create content these days with generativeAI. As you grow beyond your first 1,000 users the priorities change accordingly and you’ll start working on engagement and retention, north star metrics and scaling up some of these early experiments into go to market motion. Rinse and repeat.
The theme of this year’s conference was ‘Possibility’ and there was a significant focus on AI and generativeAI, and the possibilities they unlock. Theme 1: The Power of GenerativeAI The first AI talk was by Greg Brockman , co-founder and CEO of OpenAI.
However, entrepreneurs have never really stopped building new consumer experiences and technology (in particular GenerativeAI) is unlocking a new wave of innovation in consumer startups. Categories like AI companions, productivity enhancers, and new creative platforms, are being launched with significant user engagement.
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