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Impressions from Pocket Gamer Connects in London

VC Cafe

One trend that was prominent at the conference was the rise of generative AI in gaming. With the increasing competition in the mobile gaming market, developers are recognising the need to keep players engaged and invested in their games for longer periods of time in order to drive monetisation and retention.

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The Ultimate Guide to Data-Driven Marketing for Startups

The Startup Magazine

AI enhances marketing efforts by: Predictive analytics: AI can forecast customer behavior trends and campaign performance, which means that startups can make better proactive decisions. Content generation: AI tools can generate unique content ideas for startups, helping them to maintain a consistent publishing schedule.

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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth.

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The State of Consumer Tech in Israel in 2023

VC Cafe

And new technologies, like generative AI, are creating new opportunities for founders to stand out in the consumer space. Lighttricks – the suite of mobile apps for photo and video editing, and most recently generative AI photo and video generation. Much has changed since then.

Israel 148
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2023-2024 B2B SaaS Benchmarks

VC Cafe

Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn. I also recommend checking out my post on conversion, retention and churn benchmarks for various business models (B2C subscription, marketplaces, etc).

B2B 97
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Gaming investments were down 81% in H1 2023, tips for gaming founders raising in this climate

VC Cafe

Do you have the skills in house to do UA/ retention? Generative AI poses a lot of interesting new opportunities in this space and you’ll be smart to be ahead of the curve. Be able to articulate your vision in a concise and compelling way. What roles will you need to hire? Demonstrate traction. games, every single day.

Founder 78
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Kindling Early B2C Growth: Getting to 1,000 Users

VC Cafe

It’s so much easier to create content these days with generative AI. As you grow beyond your first 1,000 users the priorities change accordingly and you’ll start working on engagement and retention, north star metrics and scaling up some of these early experiments into go to market motion. Rinse and repeat.

B2C 88