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Impressions from Pocket Gamer Connects in London

VC Cafe

One trend that was prominent at the conference was the rise of generative AI in gaming. With the increasing competition in the mobile gaming market, developers are recognising the need to keep players engaged and invested in their games for longer periods of time in order to drive monetisation and retention.

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The Ultimate Guide to Data-Driven Marketing for Startups

The Startup Magazine

AI enhances marketing efforts by: Predictive analytics: AI can forecast customer behavior trends and campaign performance, which means that startups can make better proactive decisions. Content generation: AI tools can generate unique content ideas for startups, helping them to maintain a consistent publishing schedule.

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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. I asked their chief revenue officer, how do you do attribution on this community? TikTok, Facebook, all the CPMs are up.

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The State of Consumer Tech in Israel in 2023

VC Cafe

Whether it’s gaming, commerce/ DTC or creator economy, there are many Israeli startups selling at over $10M and even $100M in annual revenue. And new technologies, like generative AI, are creating new opportunities for founders to stand out in the consumer space. Surpassed the $100M revenue mark in 2022.

Israel 148
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2023-2024 B2B SaaS Benchmarks

VC Cafe

Key Metrics for B2B SaaS Startups: Annual Recurring Revenue (ARR) Definition: ARR is the yearly value of a company’s recurring revenue from subscription-based services. Monthly Recurring Revenue (MRR) Definition: MRR is the predictable revenue a company expects to receive monthly from subscription-based services.

B2B 97
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Gaming investments were down 81% in H1 2023, tips for gaming founders raising in this climate

VC Cafe

Build a strong team – this sounds obvious, but is especially important at the early stage, where there are less metrics or revenue to assess the attractiveness of your company to investors. Do you have the skills in house to do UA/ retention? Be able to articulate your vision in a concise and compelling way. Demonstrate traction.

Founder 78
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Consumer startups still got Mojo

VC Cafe

However, entrepreneurs have never really stopped building new consumer experiences and technology (in particular Generative AI) is unlocking a new wave of innovation in consumer startups. Categories like AI companions, productivity enhancers, and new creative platforms, are being launched with significant user engagement.

B2C 103