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Textio relied on both of these strategies for a few years before launching our first truly generativeAI capabilities back in 2019. KS: For the first several years of Textio’s life, our team was entirely co-located in Seattle. HW: Textio is open to remote hires from a specific set of states which I found interesting.
AI is part of that story. Marketers are just starting to use AI and wrap their heads around how it can be useful for what we're doing for SEO, and then Google is implementing ai, so generativeAI on the search results pages, and that can be scary depending on exactly how Google implements it going forward.
Take generativeAI as an example: these tools can make repetitive work tasks easier, but employees create risk when they upload sensitive information to third-party content generators. Consider the $1 million the Seattle Public Library paid in recovery costs after a ransomware attack.
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