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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). Or run PPC campaigns that are geo targeted to deliver a certain message / call to action on www.google.com to potential customers in California, Michigan and Georgia.

Analytics 116
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Compare that to Georgia-Pacific. That’s an important distinction. Courtesy call to action for returning visitors.

B2B 73
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Where’s the Loyalty?*$!

YoungUpstarts

From there, Shackleton and five men embarked in one of the lifeboats on an eight-hundred-mile voyage through some of the planet’s stormiest waters, landing more than two weeks later at South Georgia Island in the South Atlantic. Jeremy Kingsley is a professional speaker, author, and the President of OneLife Leadership.

Georgia 157
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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation.

B2B 48
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The last 22 (part IV)

ConversionXL

Use Arial or Georgia. I would definitely focus on online lead generation instead of getting a call. Mention which students you’re able to help. Improve readability: light gray and light blue text on white is very difficult to read. The headline font is also not reader-friendly. You’re asking for the sale too soon.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Lead Generation. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. White Papers. Video Center.

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14 Entrepreneurs Explain How They Are Incorporating Social Entrepreneurship in Their Business

Hearpreneur

We want every worker and every employer in Atlanta and throughout the State of Georgia to understand the rights, responsibilities, and basic process of the workers’ compensation system. Our business model is lead generation for other businesses. We hold educational seminars throughout the year. Photo Credit: Jeremy Cross.