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This is very effective for many kinds of websites, be they ecommerce or technical support or leadgeneration or whatever else is your quest in life. :). Or run PPC campaigns that are geo targeted to deliver a certain message / call to action on www.google.com to potential customers in California, Michigan and Georgia.
This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on leadgeneration (as well as “high consideration” B2C sites that lack any transactional functionality). Compare that to Georgia-Pacific. That’s an important distinction. Courtesy call to action for returning visitors.
From there, Shackleton and five men embarked in one of the lifeboats on an eight-hundred-mile voyage through some of the planet’s stormiest waters, landing more than two weeks later at South Georgia Island in the South Atlantic. Jeremy Kingsley is a professional speaker, author, and the President of OneLife Leadership.
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to leadgeneration websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation.
Use Arial or Georgia. I would definitely focus on online leadgeneration instead of getting a call. Mention which students you’re able to help. Improve readability: light gray and light blue text on white is very difficult to read. The headline font is also not reader-friendly. You’re asking for the sale too soon.
LeadGeneration. Reader Service and LeadGeneration. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. White Papers. Video Center.
We want every worker and every employer in Atlanta and throughout the State of Georgia to understand the rights, responsibilities, and basic process of the workers’ compensation system. Our business model is leadgeneration for other businesses. We hold educational seminars throughout the year. Photo Credit: Jeremy Cross.
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