Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Compare that to Georgia-Pacific. Don’t stretch their short-term memory; put field names outside of the form.

B2B 73

B2B Design Matching Search 73

ConversionXL

JANUARY 6, 2012

Your main headline is the name of the product, but it doesn’t tell anything to the user. Use Arial or Georgia. I would definitely focus on online lead generation instead of getting a call. Do you really need their first name? Who named you the best? The general design is amazingly dull.

Social Media 62

Social Media Video Email Stock 62

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation.

B2B 48

B2B Web Design B2C 48

www.foliomag.com

JULY 31, 2012

Lead Generation. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media. CMS Insights.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Hearpreneur

FEBRUARY 12, 2020

We want every worker and every employer in Atlanta and throughout the State of Georgia to understand the rights, responsibilities, and basic process of the workers’ compensation system. Our business model is lead generation for other businesses. We hold educational seminars throughout the year. Photo Credit: Jeremy Cross.

Social Media 143

Social Media Entrepreneur Atlanta North America 143