ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. Compare that to Georgia-Pacific. Page headers.

B2B 73

B2B Design Matching Search 73

ConversionXL

JANUARY 6, 2012

Use Arial or Georgia. I would definitely focus on online lead generation instead of getting a call. You fail to make a connection between your POS systems and social media / SEO stuff. You can still keep “arthritis knee pain” in the headline for SEO reasons. You’re asking for the sale too soon.

Social Media 62

Social Media Video Email Stock 62

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation.

B2B 48

B2B Web Design B2C 48