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Gregg instructs ways to blend frameworks and use the best tools within frameworks such as Lean, Agile, CPS, or Design Thinking. His training clients include: Coca-Cola, Georgia Pacific, AbbVie, W.R. The Innovation Intensive course outline: Approaches to innovation (Design Thinking, Lean, Agile, TRIZ, CPS, and blended systems).
There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Start by defining what metrics are important. 3) Develop personas for your target customers.
John Jantsch: So you in the Value Builder System kind of lean on these drivers of salability kind of the things that people use to determine or demonstrate that a company has value. I love looking at cost per account acquired as a key metric to share with potential acquirers. They can simply grow quite quickly by winning new customers.
And in fact, The Lean Startup is very much that. One of my old Lean Startup sayings is that metrics are people too, and it came up in my conversation with Brian Chesky, too. And maybe there's people from Georgia who are traveling to Idaho, and they are seeding the coronavirus in the community.
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