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6 Ways Credit Unions Can Reach Data Maturity with Smart Technology Use

Board Effect

By tapping into data analytics, Delta Community Credit Union (DCCU) in Georgia has built a comprehensive view of members’ preferences and needs. Consider how technology — and, in particular, modern board management software — can cut through complexity and help illuminate the insights that data provides.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns. Or run PPC campaigns that are geo targeted to deliver a certain message / call to action on www.google.com to potential customers in California, Michigan and Georgia.

Analytics 116
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. However, Tinker commented that perceived legibility was due to a great extent to familiarity with the typeface.

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The Future of America’s Innovation Economy- Progress and Challenges at the USPTO

David Teten

Note the Harvard Business Review article on “The Little Jobs-Creating Agency You’ve Never Heard Of” We have zero Budgetary Authority (i.e., Kappos: The patent code is not the tax code—it should not be modified often. Kappos: We added 5 new metrics with guide on how to use them on the site.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Speaking with people who have only glowing reviews is great, but does not paint the entire picture.

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Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies

Duct Tape Marketing

John Warrillow: It’s why technology companies, ones, in particular, that are based on SAS-based software, for example, are getting tremendous multiples because acquirers know they don’t need to invest in a lot of infrastructure to scale. I love looking at cost per account acquired as a key metric to share with potential acquirers.