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The Secret History of Minnesota Part 1: Engineering Research Associates

Steve Blank

Sales in their first fiscal year were $1.5 A contract for a system named O’Malley followed. ERA asked the NSA for permission to offer the computer for commercial sale. Finally, ERA’s penchant for extreme secrecy left them unschooled in the art of marketing, sales, and Public Relations. ERA’s headcount grew rapidly.

Minnesota 317
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The Secret Sauce Of Start-Up Success

YoungUpstarts

Can a competitor’s product name be easily substituted for my company’s brand? The critical key at this stage is to remember that the more credible and demonstrable your claims are to your potential customer, the shorter your sales cycle will be and the higher your close percentage will be. Get the right team in place.

Georgia 238
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. Well just assume. :).

Analytics 116
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The Texas Startup Manifesto

Austin Startup

Sometimes it’s because the business grows market-by-market, like Favor, or sometimes it’s that the business needs to grow its sales or programming teams in multiple cities. Edwards, Texas A&M, Texas State, Texas Tech, and Trinity to name a few. Many businesses expand geographically city by city. And of course Texas has Mark Cuban

Texas 97
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11 Trends in Web Logo Design

mashable.com

Color-Coordinated Compound Words Web startup names and logos are inextricably linked. It was notably used for Vignelli Associates’ 1967 rebranding of American Airlines, whose two-word name became a one-word logo in red and blue. How iPad Magazine Sales Stack Up [REP. Its Not Just Facebook: MySpace Trans.

Web 111
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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

So I actually got involved being a music pastor at a church in Georgia. John Jantsch: So I got to know, what’s in the name? So, in full disclosure, you mentioned about your name, Duct Tape Marketing, when you and I were offline a second ago. Video, email, audio, even sales copy that is meant to sell.

Audio 84
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

Compare that to Georgia-Pacific. This is accentuated when, in an effort to make forms clean and sleek, field names are placed inside the fields themselves. Don’t stretch their short-term memory; put field names outside of the form. This isn’t a unified experience and may cause confusion for some B2B buyers.

B2B 73