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Most of their business growth was vertical by focusing on food, tentage, and decoration for marrying couples and their families. 1: Tea and Coffee Shop The reason this opportunity seems interesting is that Tea in Pakistani/Indian culture is like beer culture in Germany. This opportunity has a short salecycle with quick payments.
The downward spiral continues because the sales organization loses a lot of deals when they try to compete with a weak product. As an example, one popular product strategy is to focus on a set of reference customers for each of your target vertical markets (e.g. Another is to expand geographically in this manner (e.g.
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