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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values. Personal branding (how an individual builds their personal reputation) has become popular, especially among influencers. Branding is not solely for companies and organizations.

Marketing 162
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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. Cannabis has quite a reputation in this country. Ever since President Nixon declared a war on drugs in 1971, cannabis has gotten some pretty bad PR. ” How do they do this? By putting their money and their business where their mouth is.

article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. Cannabis has quite a reputation in this country. Ever since President Nixon declared a war on drugs in 1971, cannabis has gotten some pretty bad PR. ” How do they do this? By putting their money and their business where their mouth is.