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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

As the global economic situation deteriorates amid the Russian invasion of Ukraine and soaring energy costs, many aspiring entrepreneurs might be tempted to give up and wait for better days. This is partly due to the global financial crisis of 2008, which led many companies to reassess their spending to cut costs. The Renault Logan.

Startup 198
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13 ways to master UX testing for your startup

The Next Web

1) Embrace guerilla usability testing. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. That obviously brings complexity as we need to understand the needs of a growing number of customers globally.

Cofounder 157
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4 New And Novel Approaches to Guerilla Marketing

YoungUpstarts

In the past, guerilla marketing – the unconventional and creative use of traditional marketing tools like stickers, print ads and billboards – has been an effective means of jolting public awareness. Today, however, innovation in guerilla techniques is essential. Professionalisms AirSign guerilla marketing marketing Patrick Walsh'

Guerilla 182
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Strategy Roundtable For Entrepreneurs: Microsoft's $100K India Startup Challenge Grant

ReadWriteStart

We discussed guerilla p.r., Sramana Mitra is the founder of the One Million by One Million (1M/1M) initiative, an educational, business development and incubation program that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond.

India 119
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Disaster: CEO’s Ignoring Digital Innovation

Gregg Fraley, Author of Jack's Notebook

We constantly witness the global reach and influence of social media. A meaningful digital conversation would span a wide range of topics and technologies. Mobile devices, apps, commerce, and location have already changed our daily lives. Cloud infrastructure creates the backbone to connect the digital dots.

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Innovation MoshPit

Gregg Fraley, Author of Jack's Notebook

We focused on using inspiration from global trends applied to an organizations broad business challenges. Global Trends. Innovation leaders are rewarded for incremental, low risk, innovation — but that’s another topic. At KILN , we’ve tried to encourage a holistic, hands-on, whole-brained way to combine concepts.

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Putting Additional Context Around Sequoia’s Message

Pascal's View

Well, the 'don't-tell-anyone-it's-confidential-but here you-go' guerilla dissemination tactics have worked very well for the PR people at Sequoia.   New capital formation and the support of entrepreneurs is the lifeblood of the global economic system.