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The vice chairman of the holdingcompany that includes Revlon said in the Wall Street Journal : “[W]e aren’t going to spend $30 million to launch a deodorant.” The initial costs of entry, especially for marketing, will be prohibitive.
The vice chairman of the holdingcompany that includes Revlon said in the Wall Street Journal : “[W]e aren’t going to spend $30 million to launch a deodorant.” The initial costs of entry, especially for marketing, will be prohibitive.
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