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In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s “ The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity ” provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets.
Indonesia, Thailand, the Philippines, Malaysia, Singapore, Vietnam, Myanmar, Brunei, Cambodia and Laos are all seeing rapid growth in American franchise restaurants. KFC Vietnam (KFCV) currently operates 140 restaurants and employees 4,000 workers. [i]. One of the more active regions for international franchising is Southeast Asia.
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