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Seven factors typically affect purchasing decisions , with price the most influential: But in high-growth industries, the driving forces often reorder, and “ fear of missing out ” becomes the primary factor: Eventually, markets cool—and all those “unimportant” UX factors become critical once again. Shopify: How to get registrationright.
just to build a product which you could then start selling (and in reality test whether there was a market at all). Rarely did you get it right the first time so you would have to repeat the cycle until you had a complete solution the market wanted. I fully expect the market for big ideas to continue to grow.
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