Remove Global Remove Metrics Remove Retention
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 143
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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Rapid Iteration for Mobile App Development

Startup Lessons Learned

Here I''d recommend developers build as minimal as possible of an HTML5 app, hook up all the requisite analytics, and test as early as possible for retention on the core action loop they want their users to take. How would you recommend that the developer pivot to the new idea without losing all of the existing customers?

Mobile 167
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Migrating to Universal Analytics Using Google Tag Manager

ConversionXL

For example, one of my clients is a global retailer with dev teams working on different sites in Europe, Australia, South America, Japan, and the United States. In the Advanced Configuration section, there is the ability to set the Global Function Name. Use this setting in Google Tag Manager to set the global namespace.

Analytics 133
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Such as UK-based money app Cleo’s expansion into the United States : Cleo’s marketing team might test actions like: Regional or global expansion. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. Expanding into foreign markets or untapped domestic markets.

Marketing 115
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29 Entrepreneurs Reveal the Pivots They’re Making in Their Business as a Result of Pandemic

Hearpreneur

Especially during challenging times, retention is significantly more crucial than acquisition. 8- Shifting our focus on the global market. We expanded our services to the whole world, and it paid off as we are now a global company handling ten times our original client base. 11- Paying attention to metrics.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

My contact at Facebook assured me that this story wasn’t the only one of its kind, and that it was more common than you’d think in other offices they had globally. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Doesn’t look all that compelling.