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One metric that jumped out at me is the global reach. Sure most of the traffic was from the US (about 73% of total unique visits) but there was also traffic from all kinds of places like India (2.3%), Germany (1.5%), Australia (1.4%), Slovenia (0.7%, who knew!) . and Israel (0.6%).
Oh, or your main traffic sources and the visitor acquisition metrics? The Global Gender Gap Report is a fabulous example how to solve this problem. with… with… inspired by FLOTUS, the 10 year performance of Slovenia…. How about displaying countries and products purchased? So much to do, so simply, and so little time!
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