Remove Global Remove Metrics Remove Viral
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It’s Morning in Venture Capital

Both Sides of the Table

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. In 1997, the year the Kauffman Report begins its analysis; there were 70 million users online globally.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), At its purest, YouTube is about: Reaching massive global audiences. Reach one of the largest global audience on the planet proactively consuming content. Select if you want global, local, control the size of your audience. Building platforms.

Analytics 151
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5 myths about the marketplace that mobile strategies busted

The Next Web

How do we design and build a world-class mobile experience that not only satisfies the needs of our users, but fuels growth and inspires more people to join the Airbnb global community? In the early days of e-commerce, sales were typically the most important metric for success. It all starts with culture. “By

Mobile 136
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

My contact at Facebook assured me that this story wasn’t the only one of its kind, and that it was more common than you’d think in other offices they had globally. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Doesn’t look all that compelling.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. Simmons achieved virality for three reasons: The task was fun and simple.

Customer 102
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4 Considerations for Expanding Your Startup to International Markets

mashable.com

Amidst an increasingly connected world, globalization is the order of the day. However, while the benefits are many (including more efficient communication and greater potential for collaboration), today’s digital age can put increased pressure on young businesses to expand globally — and to do so quickly. from France.

France 77