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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

A/B testing differs from multivariate testing in that it only tests one variable at a time; in other words, you change only the button color (not the button copy or any images) and see how many users click the red button versus the green button. View More » Entertainment William Shatner Does Cee-Lo Greens ". OpenTable Seated 15.4

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3 Techniques To Help You Switch Industries

YoungUpstarts

I knew the green industry was the next big thing, and I was excited to make my mark. That’s enough water to supply the states of New York and New Jersey. by David Schwartz, founder and president of The Water Scrooge. Not long ago, I became fascinated with Israeli water conservation techniques. Scope out the competition.

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How to Start a Movement

Ben's Blog

A few months ago, my friend Joe Green sent me a video titled, “ The Internet is My Religion ”: In it, Jim Gilliam gives us a short tour of his life’s story. Alex Torpey, a twenty-four-year-old with a breakthrough vision for using technology to improve government, ran for mayor of South Orange, New Jersey and defeated the far older incumbent.

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What Is a Benefit Corporation?

Up and Running

It’s a fairly new structure, with the first one of its kind coming into existence in 2010, but since then it has rapidly taken off. Other corporations may claim to be green or socially responsible, but becoming a benefit corporation shows the public that you are putting your money where your mouth is.

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In Defense of Unreasonableness – Saving the California Coast

Steve Blank

It was the Coastal Act that saved California from looking like the coast of New Jersey. I was appointed to the Coastal Commission by a governor hoping to find a candidate with “green enough” credentials who would be “reasonable” and understand how “compromises” are made in California politics.