Gust
DECEMBER 22, 2011
Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.
Steve Blank
MARCH 15, 2017
But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. I wasn’t surprised.
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Up and Running
JULY 5, 2021
Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. When is it time to apply for a trademark. Save money by working with an attorney.
ConversionXL
APRIL 18, 2019
Government and university sites? A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. In SERPs, Google shows its hand. Individual sites? Aggregators?
Startup Professionals Musings
APRIL 10, 2011
Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Thus, when the government creates restrictions, think out of the box. Watch your product naming. Proceed with caution.
Startup Professionals Musings
MARCH 13, 2010
Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Thus, when the government creates restrictions, think out of the box. Watch your product naming. Respect local customs and practices.
YoungUpstarts
JULY 1, 2018
They seem similar, but are actually quite distinct, to the point where they’re handled by two different government agencies. Put simply, a trademark is used to protect things like company names, logos, slogans, product names, etc. Trademarks. While trademarks are managed by the USPTO, the U.S.
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