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So you’ve chosen a name for your startup, product, or both. It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars.

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Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. When is it time to apply for a trademark. Upon closer inspection, however, the application form is filled with requests that require legal analysis.

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ConversionXL

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The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. passive intent) for other information like maps, trail reviews, and photos. For example, “portable phone charger reviews” is pretty straightforward.

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