article thumbnail

3 Steps To “Activate” Visitors and Convert Them To Subscribers, Leads & Customers

ConversionXL

I’m planning on going to Greece with my family this summer, so obviously the first stop is to Google “Greek travel”. This page tells me nothing about what a vacation to Greece might be like, and if my family hadn’t already made up their minds about going to Greece, we might give up on Greece all-together (think about that for a second) .

Greece 107
article thumbnail

The 3 Step Approach To Successful Customer Activation

ConversionXL

I’m planning on going to Greece with my family this summer, so obviously the first stop is to Google “Greek travel”. This page tells me nothing about what a vacation to Greece might be like, and if my family hadn’t already made up their minds about going to Greece, we might give up on Greece all-together (think about that for a second) .

Greece 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 3 Step Approach To Successful Customer Activation

ConversionXL

I’m planning on going to Greece with my family this summer, so obviously the first stop is to Google “Greek travel”. This page tells me nothing about what a vacation to Greece might be like, and if my family hadn’t already made up their minds about going to Greece, we might give up on Greece all-together (think about that for a second) .

Greece 82
article thumbnail

Strategy Roundtable For Entrepreneurs: Three Open Opportunities For 2012

ReadWriteStart

Well, at the very heart of the marketing and selling problem is the concept of lead generation. As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead. And what do entrepreneurs do?

Greece 116
article thumbnail

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Then that traffic goes away. Rather than focusing on a transient metric, you focus on your site's ability to deliver such value to the visitor that they come back again and again – and pay you!

Metrics 166