Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. They also have an app for Treemaps, and it includes using color, as in the Compete case, to represent a metric (say Conversion Rate)! The green intensity drags our eyes to handful of cells we need to look first. Another excellent resource is the Google Chart Gallery.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Occam's Razor

SEPTEMBER 21, 2015

This is a lot less pretty, but a lot more effective… The use of colors helps drag your eye to the column that's actually important, the red is effective at giving the core message (I should have made the 21 green, dang!), Ex: Is the 2-in-1 green because it will add the most to the bottom-line? Pick a village in Iceland.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 135

Analytics Vertical Metrics Web 135