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“The Kingdom of Saudi Arabia represents the largest potential market in the Middle East for our disruptive 3D construction technology, and many large-end customers in the Kingdom have been eagerly awaiting, that the technology became available via an established local company,” says Henrik Lund-Nielsen, COBOD founder and general manager.
But thanks to the tenacity of Umesh and his team, as well as employing some excellent enterprise sales techniques that we can all learn from, several dozen projects were finally green-lit, with the first breaking ground in February of 2018. Left: Mahesh, Program Manager. Right: Umesh, Founder of NEWAH. At the Welcome Ceremony.
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