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I asked Harshil to focus his entire product and go-to-market strategy on the college-bound age 18 market and develop his assessment module, vertical search engine for colleges and trust network to address the needs of that market and that market alone. At 18, kids are worried about college and that in itself is a sizable market. Discuss.
One company in Watertown, Massachusetts has been executing on this vision for over a decade with a winning approach for one vertical slice of the small business market: physicians. In effect, they have become the Salesforce.com of the health care vertical. Bush and Park both emphasize culture in all aspects of the business.
The trends include Cloud computing, outsourcing, social Web, vertical and local Web, smartphones and tablets, online advertising, online video, online gaming, e-books, and bootstrapped entrepreneurship. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.
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