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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The repeated mention of the product (hopefully). Matched market tests. Product/regions/channels. The slow music.

Analytics 133
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[INTERVIEW] Mark Attanasio, Toronto Financial Services Executive, Managing Partner Of Hillcrest Merchant Partners

YoungUpstarts

Second, we want to know what’s different in, say, your product or your process or your price or your niche. Some specialize in one arena, like green technology. Study them through their websites and the business media to ensure a good match. Not all VC firms are alike or have the same investment philosophy.

Partner 113
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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

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Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

If you are a TMAI Premium subscriber, or become one , you can also get the solution for additional Marketing initiatives – including Growth (Email, SEO, Referral, In-App Promos, Product Integrations), Events, Content Publishing, and Public Relations. Level 1 (Yellow): At the minimum, focus on these metrics. Easy existence.

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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. Landing page has no copy except for the product name. A metrics company!

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Innovation and Geography

SoCal CTO

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

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Twitter Link Roundup #200 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics – crowdspring.co/HsVIMR. Commuting’s Hidden Cost | NYT - crowdspring.co/1aR15fY.