ConversionXL

JULY 29, 2014

Example of a In-Page Analytics in “full view” mode, with color highlights that help call out the more or less popular links on the page, with cool colors (blue, green) representing least popular links and warm colors (orange, red) representing most popular links. Gain More Power Over Your PPC Spend with AdWords Data.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? The Problem: Unfortunately.

Analytics 123

Analytics Software Review Campaign Flash 123

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). For one, you’re optimizing for micro-conversions—user engagement metrics that, you’re assuming, will translate into improvements at the macrolevel (i.e. If they did, keep the new design live. That doesn’t always pan out.

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Criminal behavior.

Analytics 128

Analytics Campaign Search Customer 128

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. There are a number of wonderful metrics you can use to measure online success of such marketing campaigns.

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? But show the actual report.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. No eBay PPC ad or SEO listing showed up. You can see that eBay (green) rose for a while but has been essentially flat.

Analytics 129

Analytics Search Advertising Metrics 129

Occam's Razor

OCTOBER 31, 2011

Making that green graph useless. It artificially inflates the importance of a change in the metric might not be all that important. Problem one is that "red" denotes "good" in this case and "green" represents "bad." So show "good" in green and "bad" in red.

Salary 131

Salary Analytics Green eCommerce 131

Occam's Razor

OCTOBER 19, 2010

Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. Just go to their site and type in your URL in the blue box and hit the green button and you'll see what I am talking about. then I recommend using Optimizely.

Analytics 136

Analytics Web Non-Compete Campaign 136

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 135

Analytics Vertical Metrics Web 135

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Getty is the fourth green line.

Metrics 60

Metrics Analytics Non-Compete Search 60

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44